Wella Professionals ShadeChart2.3.2 - App Store

The Wella Professionals Digital Shade Chart is a comprehensive education tool which includes all you need to master the new Koleston Perfect Me+ and Illumina Color.

- Digital Shade Chart: Browse the shade families and watch a realistic on-head result under different light conditions. filter relevant shades by selecting the natural base hair color.
- Product Knowledge: Visit the Wella Professionals e-education website.
- Conversion Guide: Provides formulas matching Koleston Perfect Me+ shades with other brands.

The images and the videos in this App are generated by Revelation(TM), a cutting edge highly realistic hair simulation technology developed by Coty. It marks the connection between our traditional expertise in hair colorants over decades and our ambition to always seek new ways to improve the experience of our customers and celebrate hair colour.

Version History Bug fixes and performance improvements. 2.3.2 11/11/2024 The latest version contains bug fixes. 2.3.1 06/12/2023 For WS app live markets only: Hard migration phase for in-app notifications
To ensure that once users have been notified and driven to download the Wellastore app in the soft migration phase, that the DSC app functionality gets more limited to force users to download the Wellastore app.
Once the informative banner pop up in the shade chart has been closed 3 times, the market is locked and the user is forced to either:
-Download the Wellastore app
-Return to the app settings menu to select another market (migrated WS app markets will however stay locked if returned to again)

New functionality to drive users to the latest version of the DSC app
To ensure users always access the latest i) app functionality, and ii) brand shade chart updates.
If a new version exists, users are (from this version onwards):
-Notified of the new version upon app open
-Forced to download the latest version of the app 2.3 02/06/2023 Shinefinity
Addition of the Shinefinity shade names in the shade chart
All fast service shades now show as 10 min instead of 5-10 min
Addition of pre-lightened visualization to showcase the vibrancy of certain shades once applied to lightened hair

True Grey
To i) ensure consistency between brands, and ii) enable better comparison seeing the results on 100% and 70% grey hair next to each other:
Removal of the True Grey default filter
Addition of the Shinefinity ‘shade on level’ functionality

For WS app live markets only: In-app notifications
Push notifications driving to download the Wellastore app on App Store
Informative banner in the shade chart, which when clicked is opening:
Pop-up driving users to download the Wellastore app on App Store

Other optimizations
To ensure consistency across brands but also to optimize the app removing features that are not used:
Removal of full head videos for Koleston Perfect
Removal of indoor/outdoor toggle for the ‘shade on level’ screen (applicable for Shinefinity and True Grey) 2.2 10/24/2022 Minor bugfixes. Push notifications 2.1.1 02/07/2022 SHINEFINITY Brand. New Conversion Guide. New Filters 2.1.0 01/27/2022 Conversion Guided for North America 2.0.12 01/18/2022 Brand filters 2.0.11 10/19/2021 True Grey filters 2.0.9 10/09/2021 Filters disabled. Bugfixes 2.0.8 09/16/2021 Expanded available languages list 2.0.7 07/15/2021 minor fixes 2.0.6 04/29/2021 minor fixes, images optimization. 2.0.5 04/28/2021 minor fixes 2.0.4 01/13/2021 Minor fixes 2.0.3 12/07/2020 bugs fixing 2.0.2 09/14/2020 The Wella Professionals Digital Shade Chart is a comprehensive education tool which includes all you need to master the new Koleston Perfect Me+ and Illumina Color.

- Digital Shade Chart: Browse the shade families and watch a realistic on-head result under different light conditions. filter relevant shades by selecting the natural base hair color.
- Product Knowledge: Visit the Wella Professionals e-education website.
- Conversion Guide: Provides formulas matching Koleston Perfect Me+ shades with other brands.

The images and the videos in this App are generated by Revelation™, a cutting edge highly realistic hair simulation technology developed by Coty. It marks the connection between our traditional expertise in hair colorants over decades and our ambition to always seek new ways to improve the experience of our customers and celebrate hair colour. 2.0.1 09/08/2020 The Wella Professionals Digital Shade Chart is a comprehensive education tool which includes all you need to master the new Koleston Perfect Me+ and Illumina Color.

- Digital Shade Chart: Browse the shade families and watch a realistic on-head result under different light conditions. filter relevant shades by selecting the natural base hair color.
- Product Knowledge: Visit the Wella Professionals e-education website.
- Conversion Guide: Provides formulas matching Koleston Perfect Me+ shades with other brands.

The images and the videos in this App are generated by Revelation™, a cutting edge highly realistic hair simulation technology developed by Coty. It marks the connection between our traditional expertise in hair colorants over decades and our ambition to always seek new ways to improve the experience of our customers and celebrate hair colour. 2.0.0 09/08/2020 splash screen change 1.5.1 05/08/2020 Dark mode support 1.5.0 02/20/2020 Push notifications function now is available. 1.4.0 10/18/2019 internal improvements 1.3.0 07/06/2019 Analytics improvements 1.2.4 04/12/2019 Now app is available and localized for Czech Republic and Israel. 1.2.3 02/21/2019 Now app is localized for Poland. 1.2.2 11/30/2018